Promises Promises

80 years of wooing New Zealand voters

Claire Robinson

book cover for Promises Promises
Title Info Sheet

Soft cover


A lively history of political advertising, from the first election of the modern era in 1938 to today

Brimming with political-party campaign advertisements from the 1938 election to the present day, this colourful, engaging book brings together 80 years of political advertisements that can truly be said to have made New Zealand history. The author’s analysis is penetrating and original and visual material is abundant and revealing. Perfect for history, politics, design and nostalgia buffs.

To look inside, click here.

To watch a short introduction to the book by Claire Robinson, click here.

  • CATEGORY: History, Social issues
  • ISBN: 978-0-9951095-4-4
  • ESBN: N/A
  • PUBLISHER: Massey University Press
  • IMPRINT: Massey University Press
  • PUBLISHED: 12/09/2019
  • PAGE EXTENT: 368
  • FORMAT: Soft cover
Profile image for Claire Robinson

Claire Robinson is Professor of Communication Design and Pro Vice-Chancellor of Massey University’s College of Creative Arts.